The Client’s Challenge:
“We were looking for a web application that would provide performance reporting for our clients, in order to compare their finances against similar businesses.”
This accounting firm wanted to develop a financial app that would provide big data insights for small businesses.
The application would allow users to compare themselves to a pool of other businesses, in order to understand how their business performed with respect to competitors in a similar vertical.
NeuStyle worked with the accounting firm to understand their clients’ industries and identify what variables would be important from a financial standpoint.
The final application was designed to allow the firm’s clients to customize the pool of businesses that they were trying to understand. Users could pick from a series of variables to generate data for their competitive analysis.